A Little About Me...
A motivated and detail-oriented professional eager to gain hands-on experience in marketing, public relations, client engagement, and brand development. Passionate about community, culture and collaboration with an insatiable love for learning and fostering relationships. Crafty, open-minded, naturally curious and always looking for a challenge. Thrives in fast paced environments, easily adaptable and works well on a team. Proficient in content creation, creative storytelling, campaign development and interpersonal communication.
Relevant Experience
Outreach Associate
CofC Department of Communication: Charleston, SC
September 2024 - Present
- Crafting digital and social media content for the Department of Communication and the Martin Center for Mentorship in Communication on both Instagram and LinkedIn. Increased engagement by 250% in 2 months.
- Promoting Department of Communication opportunities.
- Representing COMM at special functions and events.
- Recruiting new majors and minors.
- Staffing the Department of Communication front office reception desk and other administrative duties.
PR/Marketing Intern
OHM Radio 96.3FM: Charleston, SC
June 2024 - August 2024
- Managed social media for the station, managed weekly Instagram reels and social media posts, increasing engagement by 15% on key platforms such as LinkedIn and Instagram.
- Produced and hosted weekly show, Happy Hour with Holly, driving audience interaction.
- Generated press releases for local events and MailChimp campaigns for weekly show archives, developing newsletters for 800+ subscribers.
- Drafted new press kit to attract potential underwriters.
- Managed email, news, and social media contact list.
Martin Scholar
College of Charleston: Charleston, SC
August 2024 - Present
- Recognizes top senior Communication students in a year-long hands-on mentorship learning experience.
- Engage in site visits to different corporations and agencies in the communication field and consider the strategies and tactics being used.
- Collaborate in groups to confront practical situations and “real world” communication problems.
- Utilize the mentoring relationship to analyze information from multiple sources to identify communication challenges and seek possible solutions.
- Develop critical thinking skills through evaluation and discussion of relevant real world case studies.
The COMM Agency Associate: Charleston Wine + Food
College of Charleston: Charleston, SC
August 2024 - Present
- Student-led Communications agency working with real-life clients such as Charleston Wine + Food, Maeson Hospitality, The Charleston Place & Hylo Fitness.
- Responsible for designing and producing external messaging: community outreach, partnerships, community events participation, internal comms, thought leadership, CSR efforts and brand visibility.
- Collaborating with team to create personalized social campaigns for client.
- Conducting primary and secondary research to inform communication planning efforts.
- Outlining client needs/goals and developing detailed timelines to satisfy them.
Server/Waitress
Various Locations: Charlotte, NC & Charleston, SC
September 2019 - October 2024
- Ensured customer satisfaction through positive interactions with guests.
- Greeted guests, recorded order information through POS and made recommendations based on guest preferences.
- Communicated with other restaurant staff to coordinate workflow as efficiently as possible.
- Learned how to manage short-term time management and creative problem solving.
- Gained skills in handling a fast paced, high change environment.
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